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The app-tax calculator

What are you really paying?

Shopify’s plan price is only the entry ticket. Add the apps a growing shop ends up needing, plus the fees on every sale, and the bill climbs fast. Move the sliders to compare your monthly stack with Braevi’s one honest price.

Your store

Shopify prices are UK prices. Apps bill in US dollars, so their pound figures are approximate.

Your Shopify stack

Grow plan + apps
Shopify Grow planbilled monthly£65
Email marketingKlaviyo · 5,000 contacts£75
ReviewsLoox Convert£150
Loyalty & rewardsSmile£59
Upsells & bundlestypical app£23
Subscriptionstypical app£74
Extra fee for other providers1% of £60,000 sales£600
Plan and apps, monthly£372/mo

Braevi Growing

Everything included

£79/month · one price

Growing plan£79
Apps£0
  • ✓ Storefront, checkout & payments
  • ✓ Email, reviews, loyalty, upsells & subscriptions, built in
  • ✓ No add-on fees. PayPal at PayPal’s own rate

Card fees

paid to the card processor on every sale
Shopify 1.7% + 25p per order£1,270
Braevi 1.6% + 25p per order£1,210
You save every month£353
a year£4,236
Saved on plan and appsShopify £372 vs Braevi £79£293
Saved on card feesShopify £1,270 vs Braevi £1,210£60

How this is worked out. Shopify plans and card rates are UK prices from shopify.com/uk/pricing, checked 6 October 2026: Basic £25 a month (£19 billed yearly), 2% + 25p on online cards; Grow £65 (£49), 1.7% + 25p; Advanced £344 (£259), 1.5% + 25p. Using another payment provider adds Shopify’s extra fee of 2%, 1% or 0.6% depending on plan.

Apps. List prices from each app’s Shopify App Store page, billed in US dollars and shown in pounds at an approximate exchange rate. Klaviyo and Smile step up with contacts and orders; Loox Convert covers 300 orders, then charges about £37 for each extra 300. Upsell and subscription costs are typical estimates.

Braevi. Planned launch prices: £29 up to 100 orders a month, £79 up to 1,000, £199 beyond. Card payments cost 1.6% + 25p on standard UK cards. Card fees are shown apart from both prices because they are paid per sale, not as part of a plan; they assume every order is paid by card.

Your next chapter starts here

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We’ll email you when Braevi opens. Updates only if you ask for them.

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Braevi isn’t open yet. Join the waitlist for early access and the founding-member offer. Terms apply.